Search Engine Optimization
Search engine optimization (SEO), is a broad-brushed term used to describe the process of improving a website’s rankings on search engines such as Google or Yahoo. When you type a keyword into a search box, such as “general contractors in Milwaukee”, the search engine “crawls” the internet to provide a list of sites which are most relevant to the search query.
Through industry research and proven SEO techniques, SEO Worldwide will create a list of keywords geared specifically for your business. By integrating these keywords into your website, you will achieve a higher placement on the internet’s leading search engines. This makes it easier for potential customer searching for your product or service to find you, and not your competitors.
Next Generation Marketing
The World Wide Web has become much more than an alternate medium for advertising. It is now absolutely essential that businesses wishing to stay competitive maintain a presence online. However, what good is a website if no one can find it?
Roughly 90% of online commerce is generated through search engines such as Google, yahoo, and Bing. The average search engines receive millions of search queries each day. These searches come from individuals around the globe; certainly a very large pool of customers for your business.
Studies indicate that individuals who find a business through an online search are at least twelve times more likely to purchase. The reason for this is simple; someone running a search query is likely already looking to buy. SEO allows you to place your website in front of potential customers who already have an interest in your product or service.
Moreover, research has also shown that potential customers almost never look beyond the first page of search results. That means that if you business isn’t on the first page, those people are going with a competitor. SEO Worldwide can get your company the exposure that it needs to thrive in the Information Age!
Geo-Targeting VS Pay Per Click
If you regularly use online search engines, then you are probably already familiar with the concept of pay per click advertising. These are the sponsored links which appear above the organic results listing. The problem with this approach is that savvy customers who know these links are paid advertisements are often less likely to click on them. Also, these sponsored links are not always an effective means of putting your business in front of as many potential customers as possible.
By using geographically targeted key phrases, SEO Worldwide will ensure your website is seen by customers in the area you choose. Whether you are looking to reach customers around the world, or you would rather focus on a specific region, SEO Worldwide can custom tailor a marketing campaign to meet your needs, and the needs of your customers
Customer Focused Marketing
As time goes on, the buying public is growing ever more distrustful of paid advertising. This is even more of a factor in the arena of online marketing where your potential customers are being constantly bombarded with banner ads; sponsored links, cookies, and other introduce forms of advertising.
What your customers want are genuine search results which are targeted to meet their needs in their local area. Our professional SEO team will work hard to find the best industry-specific keywords for your business, thereby directing more traffic to your website. We’ll work to send consumers to you, and not to your competition.
Revolutionary new SEO Optimization gives you the best of both worlds
We’ve found a way to give you every advantage of SEO without the risks, because we do no work at all on your site, so you never give out your FTP information or password and there’s never a change to your home page. Instead, we build a campaign web site with a new url that has all of the keyword fresh content and links that are necessary in order for the campaign site to work its way up to page 1. We then link each navigation tab of the campaign site to your original site so when a prospect clicks on the campaign site, they’re on the home page that we designed that has the general look and feel of your site. If the prospect clicks on the navigation tabs, they end up on your original site. Either way, you’re receiving increased exposure and both sites are tracked for first page placement on the major search engines such as google, yahoo and bing as well as other secondary search engines. The guarantee we provide is for the rankings on the campaign web site. Having both a campaign web site and your original web site means that both of these sites could be on page 1, giving you even more exposure! So you get the benefit of the use of the campaign web site for the term of your campaign, reporting on both web sites and no change to your original web site, and the potential for double exposure on page 1. That’s revolutionary!
Be a featured site on page 1 of the major Search Engines
In order to count as a first page placement, the campaign web site must rank on page 1 for that week’s report, which you can access 24/7 by using your user name and password. When we say we feature your site on page 1, of course you must recognize that there are a minimum of 10 sites featured on page 1 in the natural listing section, and sometimes considerably more depending on the settings of choice by the user. We try our best to only feature one site of our clients at a time to give that campaign site the opportunity to rise to page 1, but ultimately for any key phrase, we limit ourselves to 10 since in general there are only 10 spaces on the first page for a natural listing.
SEO World Wide is a Wyoming LLC
We’re sometimes asked where our offices are located. Our LLC is located in Wyoming, but our working offices are located in Nevada.
Recent Entries on the SEO Worldwide Blog
Mobile search is exploding due to the growing popularity of mobile devices such as smartphones and tablets. Recent studies have shown there are currently 5.3 billion mobile subscribers worldwide, comprising 77 percent of the population. It has been predicted that within five years the mobile web will overtake the desktop computer, with the majority of [...]
Recently, Google rolled out a couple of new updates to their search functionality. In an effort to speed up searches and enhance user experience, Google has changed the way searches take place. “Google Instant,” as they dubbed it, delivers search results even as you type. The results are dynamic and change based on each character [...]
With over 500 million active users, Facebook has established itself as the social media giant of today. Friends and family use it to stay in touch, while businesses use it to reach out to their customers and target demographic. Allegedly accounting for 44% of social sharing and receiving more unique page views than the online [...]
In Part 1 of this series, we discussed the value of optimizing video for search engines, and the best ways to do so. We briefly discussed the way search engines view a Web page — namely, as text and code only — and why it’s so important for sites to optimize their non-text content. In this [...]
In the world of search engine optimization (SEO), we often say “content is king”, referring to the importance of having high-quality, highly relevant text content on a site. Search engines are “blind” to images, Flash, and video the way we experience them; they can only understand text and markup. When crawling Flash and video, they [...]
Social media took the Internet by storm a few years ago, and it’s still gaining ground at a rapid pace. If you plan on having a business that’s in touch with your customer base and takes advantage of marketing in every way possible, you better know how to handle your social media reputation. Of course a [...]
Google recently released a new real-time element to their search engine results pages. When phrases with a decent amount of buzz are searched, Google pulls messages from real-time social sites like Twitter and puts them on the page. Almost immediately after people started realizing Google made this change, articles started being written addressing how to game the system [...]
After playing around with Google Wave for a few days, it has become apparent that this is not going to become a major tool for search engine optimization. While Wave is fun to mess around with, and may become an important tool in other industries, there doesn’t seem to be much of a reason to [...]
You may have noticed that everything on the seoworldwide.com Web site is currently redirecting you to this blog. This is because we are undergoing a massive redesign, and the other parts of the site will be down temporarily while changes are being made. The blog will function normally, but everything else is going to be [...]